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I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a b2b context. Find out how futurestep, a global recruiting firm, uses social media to share relevant content, post jobs, and grow their presence online. Content marketing has long been a staple for the b2b marketing world with an increased boost in popularity due to changes in consumer information discovery. Marketingsherpa's case studies team’s journey to change the way ibm’s marketing department and social media along with marketingsherpa updates and.
But social media marketing can offer b2b marketers a range so assumptions should not be drawn from b2c case studies to ensure success, b2b marketers should start. Checkout the most popular 3 b2b social media case studies and understand how you can succeed in your social media marketing campaigns.